In an effort to make the City of Trees the “Bicycle Capital of America” the Boise Bicycle Project started a social media campaign to challenge Boise folks young and old to strap on their helmets and pedal their way around the City of Trees for a day as part of Idaho Gives Day. The catch? If you’re challenged to go #CarFreeForBBP, you then have to challenge three other groups or individuals to go without their motor vehicles for the day as well.
DaviesMoore did the honor of challenging Hummel via their awesome video and we challenged some of our friends to do the same. BBP raised money and gained the hearts of many, Idaho Gives raised a total of $1,083,365 via unique donations and fun was had by all.